Chapter 1: Buying, Having, and Being
Chapter 2: Consumer and Social Well-Being
Chapter 3: Perception
Chapter 4: Learning & Memory
Chapter 5: Motivation & Affect
Chapter 6: The Self: Mind, Gender, & Body
Chapter 7: Personality, Lifestyles, & Values
Chapter 8: Personality, Lifestyles, & Values
Chapter 9: Decision Making
Chapter 10: Buying, Using and Disposing
Chapter 11: Group Influences & Social Media
Chapter 12: Income and Social Class
Chapter 13: Subcultures
Chapter 14: Culture
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