An Integrated Model of Social Media Brand Engagement: An Empirical Study of the Vietnamese Luxury Residential Property Market

Xin chia sẻ với anh chị về kết quả nghiên cứu khoa học của Mỹ về “Mô hình tích hợp truyền thông thương hiệu Bất Động Sản dân dụng cao cấp trên nền tảng mạng xã hội” được đăng lên tạp chí khoa học APJML (Q1 ranking), một trong những tạp chí khoa học uy tín hàng đầu thế giới.
🎉 I am thrilled to share that my research paper, titled “An Integrated Model of Social Media Brand Engagement: An Empirical Study of the Vietnamese Luxury Residential Property Market,” has been published in the Asia Pacific Journal of Marketing and Logistics!
This marks a significant milestone in my academic journey, as this journal is a Q1-ranking publication, recognized globally for its credibility and impact in the field. The paper explores the digital content, social media influencer endorsement, self-image congruence and their impacts on social media brand engagement to predict brand trust in the Vietnamese luxury residential property market, offering valuable insights and analysis.
I am beyond grateful for all the support and encouragement I’ve received throughout this process. A heartfelt thank you to my supervisors, peers, and everyone who contributed to this research.
Feel free to check out the publication for a deeper dive into the topic. Your thoughts and feedback would be greatly appreciated!
https://www.emerald.com/…/APJML-01-2023-0061/full/html