On the morning of January 20, 2026, I had the honor of joining Prof. Matthew in an academic sharing and discussion session with approximately 341 students at Yersin University of Da Lat.
The session focused on two highly relevant and practical topics in today’s digital economy and media landscape:
(1) The Rise of Online Music in the Digital Media Space
- How digital platforms are reshaping the music industry
- The role of streaming services, social media, and data in connecting artists with audiences
(2) Digital Marketing as a Driver of E-commerce and Social Commerce
- How digital marketing is transforming consumer purchasing behavior
- The role of content, KOLs/influencers, and social platforms in revenue generation
The discussion took place in a dynamic, open, and highly interactive atmosphere, enriched by insightful questions and fresh perspectives from Yersin University students.
I would like to express my sincere appreciation to the University Board, faculty members, and students of Yersin University of Da Lat for creating the conditions for such a meaningful and inspiring academic exchange.
It is my hope that the knowledge and experiences shared during this session will empower students to move forward with greater confidence in their academic and professional journeys in the digital era.
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