ABOUT ME

Dr. Nguyen Sinh My is currently Group COO of Drip Care Global Holding Corporation and is a Digital marketing lecturer at the Business School, RMIT University. Dr. My finished Ph.D in Business Management at RMIT University. Dr. My holds a master’s degree in Media and Communications Management from Stirling University, UK, and a bachelor’s degree in Computer Science from HCMC National University. Digital marketing, branding, digital content, social media marketing, and social media brand engagement are some of his areas of research interest. Before entering academia, Dr. My worked for over 15 years as the CEO, deputy CEO, and national director of marketing communications for top corporations in Vietnam and Singapore, which allowed him to develop a broad field of competence within Digital marketing, International PR Strategy, Branding, Digital communications, Social media marketing, Marketing Strategy Management, and B2B, B2C, B2G Sales & Marketing Strategy over 18 years.
  • Working Experiences at Corporations:

CEO, Dr. My has traveled to more than 30 countries to promote investments and raise money for large real estate projects undertaken by his Vietnamese company. Furthermore, as National Business Development and Communications Director, Dr. My has assisted Singaporean corporation in gaining a monopoly on the Vietnamese healthcare and aviation markets. Here are the projects in which he was involved:

+ Healthcare sector:
Binh Duong General 1,500 bed hospital, HCM City Oncology 1000-bed hospital, Pham Ngoc Thach Healthcare mix-used (Testing Lab, University and Hospital), Dong Nai International Hospital, Thanh Vu 500 bed hospital, My My Hospital, Ngoc Tram 500 bed hospital, Nha Trang Vinmec hospital, Saigon Vinmec Hospital, Ha Dong hospital, Thuong Tin Hospital, Hoang Hao hospitals, Western hospital, Van Phuc 1,2 hospitals.

+ Mix-used sector:
Projects of Vin Group (Japanese Gardens at Royal City, Vinhomes Saigon Landscape & Villas, 45 storey building, Show flats 45 storey building), Projects of MIK (such as The Paradise Cove, HBI Mixed-use, The Park Riverside, The Park Residence), Nha Trang Tropica Hotel & Commercial, Indochina Plaza, Water Front Tower, Youth Culture House, Nam Long Ehome City, Bitexco Finacial Tower (The fifth icon of top 20 buildings of the World by CNN Go in 2011), The One 55 storeys Towers Bitexo Office Building, luxury apartment projects of The Manor HCM, The Manor Hanoi, The Villas Hanoi, The Garden Shopping Mall, The Manor ECO+ Villas Lao Cai, Bitexco Hue Residential Area, Bitexco Nhon Trach Residential Area, Ma lang Mix-used, Charmington La Pointe, Charmington Plaza, Tan Son Nhat Plaza, Thanh Thanh Nam Building; Sacomreal Plaza; TTC Plaza Tây Ninh, Jamona Home Resort, Jamona City and Jamona Golden Silk, Carllion 3,5,6.

+ Other sector:
Projects of Sun Group (Van Don Airport , Free Trade Zone in Halong Bay), Bac Lieu New Administrative & Political Center, Binh Duong New Administrative and Political Center, Rolls Royce Odim Factory, VP Bank Office Building, Dannang Software Park, Hado Ibis 4 star hotel, Tiger Office Mapletree, Tan Thanh Golf Court, Vinh & Cat bi terminals 2 Airports, Long Kim Residential Area, An Thanh Villa Garden, Long Cang-Long Dinh industrial zones, Hoang Long Seafood factory, Hoang Long Mekong investment Company in Cambodia, UPS, School Outfitter, CMS, Vina Lady.
Dr. My has had the privilege of collaborating with the Ministries of Healthcare, Construction, and Transportation, as well as the Chairpersons of the Vietnam Urban Planning Institution and Vietnam Architect Associations. He also has a deep emotional bond with the People’s Committee and Departments of Healthcare, Construction, and Urban Planning in various Vietnamese cities including HCM, Hanoi, Danang, Binh Duong, Can Tho, Bac Lieu, Hue, Quang Nam, Quang Ninh, and Lao Cai.
In addition to his domestic collaborations, Dr. My has also worked with several international companies. These include real estate firms like CBRE (USA), Knight Frank (UK), DTZ (USA), Colliers International (USA), Cushman Wakefield (USA), Savills (UK), and Sotheby (USA), as well as ONYX Group from Thailand. He has also partnered with international PR & Communication companies such as Publicis (France), Hill + Knowton (Singapore), Cowan (Australia), Grey (USA), and Lowe (Japan). His collaborations extend to companies in the architecture and construction sector like WaterTech (Singapore), AMAN Group, ARCHETYPE Group (France), Jurong Port Company (Singapore), Nikken Sekkei (Japan), and Husband Retail Consulting (Hong Kong).
  • Education-Related Experiences:

+ Currently, Dr. My is a lecturer at RMIT International University (Australia);
+ From 2017 until now, Dr. My has been a master’s lecturer at USI University (Switzerland);
+ From 2018 to 2021, Dr. My was a lecturer at Troy University (the US).

  • The subjects he has taught are listed below:

+ Principles of Marketing (Graduate level)
+ Brand Management (Graduate level)
+ Crisis Communication Management (Graduate level)
+ Public Relations Strategic Plan (Graduate level)
+ Integrated Promotion Strategic Plan (master level)
+ Coaching and Mentoring (Graduate and master level)

  • Books on Communications and Marketing that he has published:

+ For master-level students, Dr. My has internally published three books on (1) Integrated Marketing Communications Strategy, (2) International PR & Advertising Strategy, and (3) Media Company Development Strategy.
+ For undergraduate students, Dr. My has also internally published two books on (1) 7P Marketing Strategy and (2) Crisis Communications Management Plan.
+ In addition, he has attended international conferences and published research papers in several reputed international journals.

*** To book a consultation, please send him an invitation via Google calendar! Dr. My’s email is nguyensinhmy@gmail.com