Consumer Behaviour – Michael R. Solomon
Chapter 1: Buying, Having, and Being
Chapter 2: Consumer and Social Well-Being
Chapter 3: Perception
Chapter 4: Learning & Memory
Chapter 5: Motivation & Affect
Chapter 6: The Self:...
Marketing Management – Kotler & Keller!
Chapter 1: Defining Marketing
Chapter 2: Marketing Strategies
Chapter 3: Marketing Information System
Chapter 4: Marketing Research
Chapter 5: Creating Long-Term Loyalty Relationships
Chapter 6: Analyzing Consumer Markets
Chapter 7:...
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