Bridging Practice and Theory: Leveraging Over 20 Years of Industry Experience to Build Robust Conceptual Models for Doctoral Research
Dr. Mỹ leverages over 20 years of hands-on industry experience to help doctoral candidates integrate business models, identify practical gaps (real business pain points),...
Session 2 (October 4): Guiding doctoral candidates in structuring and packaging business models, identifying practical gaps as a foundation to illuminate theoretical gaps, and...
Session 2 of the Doctoral Research Training (October 4)
Today, I had the pleasure of guiding our DBA candidates through an intensive and insightful second...
DBA Training Session 3: Conducting a Systematic Review to Build a Conceptual Model
Today, I had an inspiring session with my DBA students, guiding them through the art of conducting a systematic review to develop a robust...
Teaching “Digital Communication Strategy in Healthcare” to Master-level Students at USI University, Switzerland
Today, I had an inspiring lecture with my master-level students, most of whom come from Switzerland and various European countries, in the course Digital...
Supervising 5 PhD Candidates at SSBM
I sincerely thank the five PhD candidates for placing their trust in me and choosing me to accompany and supervise them on their doctoral...
Taught Media Economic Strategy to Master-level students in Switzerland on October 25, 2024.
Thrilled to be here at USI University in Switzerland, where I have the privilege of lecturing on Media Economic Strategy to Master-level students! Seeing...
A memorable moment with my MBA students at SSBM
Reflecting on a memorable moment with my MBA students from the global program at SSBM. It was a pleasure to engage with such talented...
Guide the MBA students
I'm excited to guide my MBA students through the crucial skill of risk and issue management in our project management class. Together, we’ll explore...
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