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Coaching DBA Students

This morning, I had the pleasure of delivering a lecture to the DBA students as part of their DBA Orientation program. We explored the theoretical...

Bridging Practice and Theory: Leveraging Over 20 Years of Industry Experience to Build Robust Conceptual Models for Doctoral Research

Dr. Mỹ leverages over 20 years of hands-on industry experience to help doctoral candidates integrate business models, identify practical gaps (real business pain points),...

Session 2 (October 4): Guiding doctoral candidates in structuring and packaging business models, identifying practical gaps as a foundation to illuminate theoretical gaps, and...

Session 2 of the Doctoral Research Training (October 4) Today, I had the pleasure of guiding our DBA candidates through an intensive and insightful second...

DBA Training Session 3: Conducting a Systematic Review to Build a Conceptual Model

Today, I had an inspiring session with my DBA students, guiding them through the art of conducting a systematic review to develop a robust...

Teaching “Digital Communication Strategy in Healthcare” to Master-level Students at USI University, Switzerland

Today, I had an inspiring lecture with my master-level students, most of whom come from Switzerland and various European countries, in the course Digital...

Supervising 5 PhD Candidates at SSBM

I sincerely thank the five PhD candidates for placing their trust in me and choosing me to accompany and supervise them on their doctoral...

Taught Media Economic Strategy to Master-level students in Switzerland on October 25, 2024.

Thrilled to be here at USI University in Switzerland, where I have the privilege of lecturing on Media Economic Strategy to Master-level students! Seeing...

A memorable moment with my MBA students at SSBM

Reflecting on a memorable moment with my MBA students from the global program at SSBM. It was a pleasure to engage with such talented...

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