Mrs. Lài, the HR Director, shares her impressions of Dr. Mỹ

I had the opportunity to learn from Dr. Mỹ, one of the industry mentors in the MBA program, specifically in the course ‘SMarketing: Sales and Marketing Integration.’ Dr. Mỹ helped me gain a deeper understanding of marketing principles and strategies. He assisted not only in developing plans and analyzing detailed aspects of sales and marketing integration but also guided their precise, scientific, and flexible implementation. He shared new trends by applying technology and artificial intelligence in the sales-marketing field, enabling strategic decision-making. His mentoring style is meticulous and dedicated. What particularly impressed me were his words of advice: ‘Invest time and effort, take each step seriously in preparation and research, because only then can we achieve the expected results.’

In summary, his guidance is not only a source of practical knowledge but also a solid foundation that helps me understand many interesting aspects in the ever-changing world of marketing and sales.

I am grateful to you, Dr. Mỹ.