Ms. Hà shares about the wonderful things when being mentored by Dr. My.

Hello everyone,

I am Ms. Hà, serving as a mentor coach for the second cohort of the MBA program at SSBM Switzerland. Under the esteemed guidance of Dr. Nguyễn Sinh Mỹ, I fulfill the role of an Industry Mentor, providing academic counsel for two pivotal courses within the SSBM MBA curriculum: Marketing & Sales Strategy and Integrated Marketing.

Have you ever considered the necessity of academic guidance during the pursuit of education?

In my view, the educational journey is enriched when supplemented by the counsel of academic mentors. These mentors serve as navigators, individuals who have traversed the complexities of their respective fields, and return to impart knowledge and experience, fostering direction, insight, and effective planning. Such guidance serves as a beacon, inspiring and propelling us towards our goals with heightened efficacy.

At SSBM MBA, I, alongside my peers, have had the privilege of encountering exceptional Industry Mentors, among whom Dr. Mỹ stands out prominently. His mentorship in two marketing-centric courses, directly relevant to my professional trajectory, has been profoundly impactful.

Allow me to delineate three notable aspects of Dr. Mỹ’s mentorship:

Firstly, irrespective of one’s proficiency in marketing, Dr. Mỹ possesses the unique ability to facilitate breakthroughs, extending beyond conventional boundaries of knowledge and skill.

With nearly two decades of marketing experience under my belt, encompassing diverse strategic deployments yielding commendable outcomes, I found my cognitive framework to be rather entrenched and discerning. Dr. Mỹ’s tutelage has been transformative, dismantling entrenched paradigms and refining marketing acumen both within my professional domain and daily life. His guidance has illuminated expansive vistas within marketing, imbuing me with a deeper comprehension of strategic partners and foundational theories, instrumental in real-world applications.

Secondly, Dr. Mỹ’s mentoring methodology epitomizes professionalism and erudition. Mentoring, as I’ve come to discern, necessitates empathetic engagement and the artful dissemination of inspiration through narrative. However, at its core, mentoring embodies a journey towards a defined objective, wherein the mentor imparts accrued wisdom and successful experiences, encapsulated into models, templates, or processes. Dr. Mỹ’s reservoir of successful insights, garnered from diverse marketing landscapes and academic pursuits, has been condensed into meticulously structured mentoring sessions. These sessions not only elucidate academic precepts but also elucidate their pragmatic applications, fostering a nuanced understanding and adeptness in real-world scenarios.

Thirdly, the wealth of resources shared by Dr. Mỹ warrants special mention. These resources, comprising documents, models, and templates, constitute a veritable trove of invaluable insights. Their assimilation, even in familiar domains, engenders enduring benefits, expediting learning and enhancing efficacy.

The process of adapting to Dr. Mỹ’s templates in two courses proved challenging, necessitating a paradigm shift in entrenched marketing methodologies. However, the ensuing transformation was invaluable, affording a comprehensive understanding and practical application, akin to an epiphany, significantly enhancing productivity and effectiveness.

In conclusion, I am profoundly grateful for the privilege of being mentored by Dr. Mỹ, a professional of unparalleled caliber. His mentorship has not only enriched my professional trajectory but also deepened my understanding of mentoring as an invaluable tool for personal and professional growth.

As we embark upon the auspicious Year of the Tiger, I extend my heartfelt wishes to Dr. Mỹ for peace, prosperity, and continued success in his educational endeavors. May his contributions pave the way for the emergence of exceptional talents, enriching our enterprises, our nation, and the global community.

With warm regards, Ms. Hà Pleiku – February 9, 2024, Lunar New Year’s Eve, on the cusp of the new year!