An Integrated Model of Social Media Brand Engagement: An Empirical Study of the Vietnamese Luxury Residential Property Market

🎉 I am thrilled to share that my research paper, titled “An Integrated Model of Social Media Brand Engagement: An Empirical Study of the Vietnamese Luxury Residential Property Market,” has been published in the Asia Pacific Journal of Marketing and Logistics!
This marks a significant milestone in my academic journey, as this journal is a Q1-ranking publication, recognized globally for its credibility and impact in the field. The paper explores the digital content, social media influencer endorsement, self-image congruence and their impacts on social media brand engagement to predict brand trust in the Vietnamese luxury residential property market, offering valuable insights and analysis.
I am beyond grateful for all the support and encouragement I’ve received throughout this process. A heartfelt thank you to my supervisors, peers, and everyone who contributed to this research.
Feel free to check out the publication for a deeper dive into the topic. Your thoughts and feedback would be greatly appreciated!
https://www.emerald.com/…/APJML-01-2023-0061/full/html