One of the most impressive highlights of the sharing session held on the morning of January 20, 2026, at Yersin University of Da Lat was the exceptionally dynamic and engaging Q&A session between students and the two speakers.
More than 341 students actively raised questions and participated in open discussions on topics such as:
- Trends in online music and the platform society, as well as career opportunities in the creative industries
- The role of digital platforms and data in building personal branding
- How digital marketing and social commerce are reshaping consumer behavior
- The skills and mindset students need to develop in order to adapt to the digital labor market
The students’ questions—practical, insightful, and highly critical—created an open, interactive, and inspiring academic atmosphere, truly reflecting the spirit of modern higher education. Prof. Matthew and I were genuinely impressed by the proactive mindset, confidence, and strong learning spirit of Yersin University students. These qualities represent a positive signal of a young generation ready to enter the era of digital media and the digital economy.
We would like to sincerely thank all the students for contributing to an academic exchange that was both energetic and highly valuable.
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