Introduce PhD Reseacher My Sinh Nguyen

• My Sinh Nguyen is lecturer at the Business School, RMIT University International. He finished Ph.D in Business Management at RMIT University. He holds a master’s degree in Media and Communications Management from Stirling University, UK, and a bachelor’s degree in Computer Science from HCMC National University. Digital marketing, branding, digital content, social media marketing, and social media brand engagement are some of his areas of research interest. Before entering academia, he worked for over 12 years as the CEO, deputy CEO, and country director for top corporations in Vietnam and Singapore, which allowed him to develop a broad field of competence within the marketing communications and IT disciplines over 18 years. For master-level students at USI university in Switzerland, he has internally published three books on (1) Integrated Marketing Communications Strategy, (2) International PR & Advertising Strategy, and (3) Media Company Development Strategy. For undergraduate students, he has also internally published two books on (1) 7P Marketing Strategy and (2) Crisis Communications Management Plan. In addition, he has attended international conferences and published research papers in several reputed international journals.
• As CEO, Mr. My Sinh Nguyen has traveled to more than 42 countries to promote investments and raise money for large real estate projects undertaken by his Vietnamese company. Furthermore, as National Business Development Director, he has assisted Singaporean corporation in gaining a monopoly on the Vietnamese healthcare and aviation markets.
• Teaching-related Experiences:
  In addition to lecturing at RMIT University International, he has been a master’s-level lecturer at USI University in Switzerland from 2017 to the present and a lecturer at Troy University from 2018 to 2021. The subjects he has taught are listed below.
  – Principles of Marketing (Graduate level)
  – Internship (Graduate and master level)
  – Integrated Promotion Strategic Plan (master level)
  – Crisis Communication Management (Graduate level)
  – Public Relations Strategic Plan (Graduate level)
  – Brand Management (Graduate level)

*** To book a consultation, please send him an invitation via Google calendar! His email is nguyensinhmy@gmail.com