International Academic Speaker | AICON 2026 – Indonesia
Today, I am honored to have been invited as a Speaker at the Alifah International Conference (AICON) 2026, organized by Universitas Alifah Padang, Indonesia, under the theme:
“Academic, Management, and Health Innovation in the Digital Era: Translating Research into Real-World Impact.”
In my presentation, I shared an Integrated Digital Marketing Model that has been practically implemented within a health & wellness clinic system in Vietnam.
What I wanted to emphasize was not simply Digital Marketing, but how Research – Technology – Marketing – Human Trust – Sales can be integrated into a coherent system that can be implemented and measured through real-world data.
From Content Marketing, AI Marketing Automation, Facebook, TikTok, Zalo, YouTube, SEO, KOL/KOC to Online Consulting, Telesales, and Direct Sales — all components are integrated into a unified customer journey, with the ultimate goal of building Brand Trust and driving Purchase.
More importantly, the model is monitored through a Six Gates Dashboard, enabling businesses to identify each conversion point and pinpoint where customers “drop off” throughout the funnel.
This also reflects the philosophy I pursue in both my research and teaching:
1. Research should not stop at publication.
2. Research should create real-world impact.
My sincere thanks to the AICON 2026 Organizing Committee and Universitas Alifah Padang for giving me the opportunity to share and exchange ideas with international scholars, researchers, and professionals.
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