Tutoring 5 Founders & Directors within 2 months

Tutoring 5 Founders & Directors within 2 months.

PART I: FINANCIAL MANAGEMENT FOR LEADERS/MANAGERS

1. Feasibility financial analysis model for a project or product over a period of 5-10 years.
2. Reading and understanding Financial Statements: Balance Sheet, Income Statement, and Cash Flow Statement of the company.

PART II: INTEGRATED BRAND COMMUNICATION STRATEGY

1. Smart PR Strategy
2. Digital Marketing Strategy
3. Advertising Strategy
4. Direct Marketing Strategy
5. Strategic Planning for Crisis Communication Management

PART III: SALES STRATEGY

1. Market Analysis
   • Target market analysis
   • Identifying target customers
   • Evaluating market trends and opportunities
2. Competitive Analysis
   • Assessing main competitors
   • Analyzing competitors’ strategies
   • Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis)
3. Sales Objectives
   • Specific, measurable objectives aligned with organizational goals
   • Short-term and long-term goals
4. Sales Strategies and Techniques
   • Description of sales strategies to achieve objectives
   • Identifying sales techniques to be used
5. Sales Team Structure
   • Organization of the sales team
   • Roles and responsibilities of team members
   • Reporting structure
6. Sales Process
   • Overview of the sales process from opportunity creation to completion
   • Description of each stage in the sales framework
7. Sales Training and Development
   • Training plan for sales team members
   • Continuous development programs
8. Sales Tools and Technology
   • Identifying tools and technologies to support the sales process
   • CRM systems, sales support platforms, etc.
9. Performance Metrics and KPIs
   • Identifying key performance indicators (KPIs)
   • Measuring and tracking sales metrics
10. Budget and Resource Allocation

• Allocating resources for sales activities
• Budget for sales activities

11. Overall Implementation Plan

• Timeline for implementing the sales strategy
• Milestones and deadlines
• Resource allocation for implementation

12. Risk Management

• Identifying potential risks and challenges
• Risk mitigation strategies

PART IV: CORPORATE GOVERNANCE

1. Overview of business models in Vietnam
2. Developing an organizational chart and job descriptions
3. Establishing business operation processes, forms, regulations, and regulatory documents
4. Building an information system and digitizing the business
5. Developing a 3P salary policy and KPI evaluation system

Learning Methodology: Guided instruction, hands-on mentoring, learning through practical case studies, and sharing invaluable experiences from lecturers with over 15 years of management and executive experience as CEO, Deputy CEO, and National Director at Singaporean and Vietnamese corporations.