Yearly Archives: 2026
5 MISCONCEPTIONS THAT LEAD MANY PHD RESEARCHERS TO GET QUALITATIVE RESEARCH WRONG FROM THE START
5 MISCONCEPTIONS THAT LEAD MANY PHD RESEARCHERS TO GET QUALITATIVE RESEARCH WRONG FROM THE START
Many PhD researchers spend a great deal of time conducting...
Where are you “stuck” in the quantitative research process?
Not every PhD candidate struggles with data analysis.
In reality, each person is often “stuck” at a different link in the entire research process. Unfortunately,...
What Is Cronbach’s Alpha and Why Should We Not “Worship” It?
“Cronbach's Alpha > 0.7 means the scale is acceptable.”
This is probably one of the most common statements that Master’s students, DBA candidates, and PhD...
WHEN SHOULD YOU USE CONTENT ANALYSIS?
In qualitative research, Content Analysis is appropriate when researchers need to analyze a large volume of textual data through a systematic process, rather than...
What Is SEM? – A Marketing Research Model Explained
Many doctoral researchers have heard of SEM (Structural Equation Modeling) but still assume that it is simply an advanced statistical technique.
In reality, SEM is...
A Good Thesis Does Not Start with Data Analysis
A Good Thesis Does Not Start with Data Analysis
Many PhD candidates begin their thesis journey with the question:
"Should I learn SPSS or SmartPLS first?"
That...
A Good Thesis Does Not Start with Data Analysis
A Good Thesis Does Not Start with Data Analysis
Many doctoral researchers begin their thesis journey with the question:
“Should I learn SPSS or SmartPLS first?”
That...
HOW TO CITE INTERVIEW QUOTES ACCORDING TO INTERNATIONAL ACADEMIC STANDARDS
HOW TO CITE INTERVIEW QUOTES ACCORDING TO INTERNATIONAL ACADEMIC STANDARDS
One of the most common mistakes doctoral researchers make when writing the Findings chapter is...
