Monthly Archives: September, 2026
WHAT IS INTERPRETIVISM AND WHY IS IT COMMONLY USED IN QUALITATIVE RESEARCH?
In scientific research, Research Philosophy is not simply a theoretical section to “fill in” the Methodology chapter. It shapes how researchers understand reality, knowledge,...
WHY DOES DR. MỸ ALWAYS ASK STUDENTS TO DRAW THE CONCEPTUAL FRAMEWORK BEFORE LEARNING SPSS?
Many students come to Dr. Mỹ with the same request:
“Professor, I want to learn SPSS for data analysis.”
But the first question Dr. Mỹ often...
WHY IS DISCUSSION THE MOST CHALLENGING SECTION?
Many PhD researchers think that the most difficult part of Quantitative Analysis is running SPSS, reading statistical output, or testing Hypotheses.
But in reality, the...
5 MISCONCEPTIONS THAT LEAD MANY PHD RESEARCHERS TO GET QUALITATIVE RESEARCH WRONG FROM THE START
5 MISCONCEPTIONS THAT LEAD MANY PHD RESEARCHERS TO GET QUALITATIVE RESEARCH WRONG FROM THE START
Many PhD researchers spend a great deal of time conducting...
Where are you “stuck” in the quantitative research process?
Not every PhD candidate struggles with data analysis.
In reality, each person is often “stuck” at a different link in the entire research process. Unfortunately,...
What Is Cronbach’s Alpha and Why Should We Not “Worship” It?
“Cronbach's Alpha > 0.7 means the scale is acceptable.”
This is probably one of the most common statements that Master’s students, DBA candidates, and PhD...
WHEN SHOULD YOU USE CONTENT ANALYSIS?
In qualitative research, Content Analysis is appropriate when researchers need to analyze a large volume of textual data through a systematic process, rather than...
What Is SEM? – A Marketing Research Model Explained
Many doctoral researchers have heard of SEM (Structural Equation Modeling) but still assume that it is simply an advanced statistical technique.
In reality, SEM is...
